Australia-based customer experience and marketing consultant, Bernadette Jiwa , talks about the cracks that can be hidden by a competent-looking portfolio. —— You know you’re good, the best around perhaps. You know what your design chops will add to the lifetime value of any client’s brand.
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Beyond the portfolio – why being a great designer isn’t enough
Those of you who read my self-titled blog will already know, but as I have a few thousand extra subscribers on Logo Design Love, it’s worth repeating here. I’ve just launched my third blog, Identity Designed (ID) — a showcase and forum for those involved in the design of brand identities. I spoke a while back about shifting more towards the bigger brand identity picture, possibly even selling Logo Design Love
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Identity Designed goes live
The South Korean company Of samsung Of electronics announced two new compact models MP3 of [pleerov]: YP-Q3 and YP-U6. [Pleer] YP-Q3 will replace with itself this model as YP-Q2, where design will be renovated, the number of color formulation of housing will be added, and also will become accessible the technology of working the volumetric sound Of soundAlive. Housings of both novelties are…
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Samsung presented new compact MP3 of [pleery]
Company “[Kontent] master”, the producer GPS of the navigators OF SHTURMANN, presented Location-based of service (LBS) within the framework of the business program of Moscow international automobile salon 2010. In the first version of navigation client SHTURMANN were realized three base LBS of the service: information against the overloading of roads, the search for objects on the remote servers..
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LBS – new possibilities of automobile navigation SHTURMANN
The Japanese company Of canon reported the development of the largest in the world CMOS – complementary metal oxide semiconductor (CMOS) of the sensor with the sizes of 202 X of 205 mm.
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Canon developed the largest in the world CMOS – complementary metal oxide semiconductor sensor with the superhigh photosensitivity
The producer of the portable of [multimedia] of the devices of iriver declares about the beginning of deliveries into two large retail networks of Russia devices for reading of the electronic books of iriver Of story in the complete set with the works of the classicists of Russian and world literature. Since August 2010 all [ridery] of iriver Of story, sold in the retail stores “white wind OF..
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Classical books for the buyers of iriver Of story
The model row of the DECT- telephones of the model of teXet was supplemented by the radiotelephone of teXet TX-D4800[A]. The stylish design of model is executed in the black gloss. Black of glass- inverse display in one plane with the front surface of tube
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New radiotelephone of teXet TX-D4800[A]
Laboratory “[Leksand]” (commercial stamp Of lexand), supplier of devices for the satellite GPS- navigation, declare about the beginning of sales of two navigators with the WVGA- screens (480 X of 800 points) – Lexand ST-610 HD Lexand ST-565 Of plus. Furthermore, the product rule of company is enlarged by the models of middle class Lexand ST-565 (version 2) and ST-560 Of plus. Lexand ST-610 HD is..
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Lexand represents navigators with the WVGA- screen
The company Of hewlett-Packard officially announced the autumnal renovation of its model lines of the laptop computers of series Of pavilion and ENVY. A certain part of the information about the given devices already appeared in the network, but not complete and not about all
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HP represented the new line of laptop computers
The operator of MTS and the Internet- store Of oZON.ru presented at the 23rd Moscow international book exhibition- fair Russia’s first balanced package for the readers of the electronic books: device for reading of the electronic books OZON Of galaxy with the possibility of the free high-speed connection through mobile Internet 3G from MTS with the electronic library of the Internet- store Of… [[ This is a content summary only
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OZON Of galaxy: MTS and OZON.ru presented balanced package for the electronic books
“I had a great idea,” said Tim. “It’s called Landfit. I match people who have gardens that they don’t use with people who don’t have gardens who want to use that space to grow flowers, herbs, and vegetables.” “If it’s about getting people to use unused spaces, why not grow vegetables in the unused spaces in the logo?” — GOOD PEOPLE Nice idea, designed by Good People .
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Landfit logo
The following article is by Tim Lapetino, a principal at brand design firm Hexanine . —— For designers, it’s never enough to merely follow the design brief a client gives you. In identity design, we view our projects as opportunities to dig deep, mining the best parts of an organization to get at the heart of what makes each client unique
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The art of interviewing your client
“Justify color selections by pairing them with similarly hued images from the destination.” Sound advice from Clinton Duncan , a contributor over on Brand New . Published on Logo Design Love Related posts on Logo Design Love Identity Designed goes live Free chapter from Logo Design Love How Twitter helps designers Ten logo design tips from the field Thoughts about Pepsi
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Destination branding 101
Australia-based customer experience and marketing consultant, Bernadette Jiwa , talks about discovering exactly what your edge is and doing something remarkable. —— “Put your products, service, website, signage, business cards… every touch point to a simple test. Stand in your customers’ shoes and answer one question: what are three things that compel you to say, ‘I love this?’” — KEVIN ROBERTS, CEO, SAATCHI & SAATCHI A logo is the conversation starter, the tool that communicates the essence of a brand to the audience
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Beyond the logo… “I love this!” moments
The National Institute of Standards and Technology (NIST) is helping the Defense Department evaluate the in-the-field performance of two-way, real-time voice translation systems for use in Afghanistan. [[ This is a content summary only
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NIST Puts Smart Phone Translation Technology to the Test
High-end French furniture manufacturer/distributor Ligne Roset celebrates its 150th anniversary in 2010. The family business is currently under the leadership of the fourth generation of Rosets, brothers Pierre and Michel, recently joined by their sons Antoine and Olivier. Today Ligne Roset does business in 71 countries
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Ligne Roset logo evolution
Logo Design Love: A Guide to Creating Iconic Brand Identities isn’t just available in English. It’s also published in the following languages: German — courtesy of Addison-Wesley Polish — courtesy of Helion Chinese Simplified — courtesy of Posts and Telecommunications Press Translations scheduled for 2011: Chinese Traditional, Czech, Korean, and Portuguese.
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Available book translations
“The logo’s interlinking hands in the yellow and green of Brazil and shaped like a trophy aim to enhance Brazil’s image as a warm, hospitable nation. The design is taken from an iconic photograph of three hands triumphantly raising the World Cup.” — QUOTE FROM WORLD FOOTBALL INSIDER Some have likened it to a “ facepalm .” I can see the resemblance, but personally, I’m just glad it’s an improvement on many of the previous World Cup logos . Watch the launch video below (or here on YouTube ).
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Brazil World Cup logo 2014
Disregarding the “you should’ve known better” reflection applied to the website version, I do like the idea behind this logo for Kiosk . Via Ace Jet 170 . Published on Logo Design Love Related posts on Logo Design Love Brazil World Cup logo 2014 Ian The Plumber The Corner Deli Club Collective Logo Design Love: the unsung heroes
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“Man at Kiosk”
John Lloyd, founding partner of design consultancy Lloyd Northover , has launched a web archive featuring 50 years of work as a graphic designer. Loan Fund for Musical Instruments — designed 1978 “Corporate identity for an organisation that provides money for the purchase of musical instruments
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John Lloyd: Archive
One day several years ago I received a telephone call that completely baffled me. It was someone from Michigan inquiring about sending me their cremains to be mixed with paper pulp and made into a book. I asked them where they had heard about this, and they told me that they had read about it in The Atlantic Monthly
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Bibliocadavers and Other Foolishness
No need to go home or find a bed if you work at Google, the company has sleep pods. The product is made by Metronaps who say it is the perfect place to quickly and effectively enhance your energy. If only the Jetsons were still around today… source [[ This is a content summary only.
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Google have Sleep Pods at their offices. Sleep PODS!
Toni Dwyer of Communication Trends, Inc, and the ad firm that worked with CNN before the news channel got off the ground in 1980, said: “In the eleventh hour, it occurred to someone that they needed a logo. We had about 24 or 48 hours to turn around and present a design.” — TONI DWYER In 1980 Terry McGuirk was vice president of Turner Broadcasting and involved in the start-up of CNN .
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3 letters, 48 hours, 1 logo
Plumber Ian Lightfoot required an identity to set him apart from the competition. Cheshire-based designer Raphael Mahon helped by creating this simple, relevant, and memorable logo with an accompanying stationery set. “The look and feel makes Ian’s identity easy to remember as well as having a personality to help stand out from the others
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Ian The Plumber
At the present moment the user can select among the sufficiently large number of platforms of [smartfonov]. Among them basic are Symbian, Android, iPhone OS, Windows Of mobile, BlackBerry OS, Maemo, webOS and another number those of less extended.
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Analyst Rodman & Renshaw predicts reduction OS for the cell phones
It became known that the company MSI will soon present [netbuk] on the basis of the processor Of intel Of atom Of n455. Model is called MSI Of wind U160DX, it is similar to recently left [netbuk] MSI Of wind Of u160, it is only built on the newest chip with the support to working storage DDR3. It is completely possible that the announcement MSI Of wind U160DX takes place already soon – on the…
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[Netbuk] MSI Of wind U160DX on the base Of intel Of atom Of n455
Not something you see often — the resurrection of an old logo created 30 years ago. According to Alissa Walker’s piece in Fast Company , LA’s Museum of Contemporary Art ( MOCA ) is to bring back the old logo (or a resemblance thereof) created by AIGA medalists Chermayeff & Geismar . The previous/soon to be ressurected MOCA logo The 80s design (above) is certainly a whole lot more distinctive than its successor (below), and it’ll be interesting to see what differences have been implemented when the previous iteration is relaunched
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Forward to the past
One of my biggest regrets during the Logo Design Love book project was being unable to feature every contributor. It had been necessary to set the book’s maximum page count back when the contract was signed , so it was impossible to tell just how much room there’d be for each contributor until the writing/editing was complete. As a belated “thank you” to the graphic designers who helped, but who weren’t shown in the book, here’s a sample of work readers won’t have seen
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Logo Design Love: the unsung heroes
“A typical problem, in that it involves two unrelated subjects: “Television Associates wanted to use the initials, TA as a logo. Instead of trying to do a trendy, graphically exciting monogram, which doesn’t communicate anything, I made the problem more interesting: “How can the initials TA also say TV?” — BOB GILL Shown in Bob Gill’s Graphic Design as a Second Language . Published on Logo Design Love Related posts on Logo Design Love Club Collective Logo Design Love: the unsung heroes Birds of a feather flock together Wine Searcher by Gareth Hardy Glasgow 2014 Games logo revealed
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Television Associates logo
Although branding a commercial airline is something I’d love to do, it’s unlikely that by working solo I’ll get the opportunity. Should it ever come to pass, however, there’s one design option I’ll be sure to rule out — the bird in a circle. Air Algerie Air Jamaica Ariana Cameroon Air Condor Iraqi Airways Japan Airlines (previous) Lloyd Aeroe Boliviano Lufthansa Designed by Otto Firle, in 1918 Modified by Otl Aicher , in 1969 Tame Airlines Tarom Romanian Air Transport Turkish Airlines Zambia Airways In fact, it’s probably wise that I steer clear of birds altogether
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Birds of a feather flock together